Nominations SMA Awards
PSfm is nominated with two cases in the category Field Marketing for the Shopper Marketing Activation Awards 2015. PSfm’s nominated cases are the Bugles and the Dutch Shrimp campaign.
During the Annual Shopper Marketing Conference on 16th June the Shopper Marketing Activation Awards will be presented. The jury which has to decide on the participants on Tuesday 26th May came together and are already decided about a group of nominees as well as some category winners.
The quality of shop floor material and the shop floor activations has a high level. Perhaps this is the most important conclusion that can be drawn from the entries from suppliers including display builders, field marketing agencies, but also 360̊ advertising agencies.
Jury President Hugo Schra Meyer, editor of Shopper Marketing Update “Judges had some firm discussions on the entries and this shows that many suppliers definitely can compete with one another. Most entries were of a unique quality, which proves that shop floor activation has shown a solid professionalism in recent years. Brand marketing can no longer afford to neglect this way of contact with the shopper. Shopper marketing thus demonstrates an unprecedented positive growth potential. “