PSfm & PepsiCo Won!
PSfm and PepsiCo won the Shopper Marketing Activation Award 2015 on the yearly held Shopper Marketing Congres! We took the award home in the fieldmarketing category for the Bugles case.
The verdict of the jury was as follows: ‘The Bugles activation is done in a qualitative and innovative approach in activating the campaign message: The many ways of filling a Bugle!’ The positive sales results and the shopper’s reactions are a confirmation that this campaign is a huge succes.
Jury chairman Hugo Schrameyer highlights that shop floor activation has experienced a strong professionalism in the recent years and has become essential in brandmarketing.
Stacey Deighton (PSfm), Kirsten Veltkamp (PSfm), Sandra Bollebakker (PSfm),
Noor Hendriks (PepsiCo), Renske-van Atten (PepsiCo) Daan Meulemans (PSfm)