The use of oil for frying and roasting is well known. But using oil in sweets like cakes and muffins? Not so common in the Netherlands. But you can leave it up to PSfm to introduce Reddy Sweet Kitchen to the supermarket consumer.


The product literally jumps in the eye by using second placements. In two weeks time, six field marketeers got on the road to visit Jumbo and Albert Heijn supermarkets to provide that extra shelf.

They are all well trained and supervised from the PSfm headquarters. The team efficiently visited 293 locations. The logistics are coordinated by PSfm which made the whole process even more efficient.

Daily reports with images from the supermarket shelves as well as sales numbers were uploaded for our client.
Baking a cake with oil instead of butter? Of course!

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