How do you get noticed in a variety of sports products? Well, placing wonderful displays in shop windows may help! PSfm made sure the pos material for the Oakley Beyond Reason campaign was top-notch.
Ironman Craig (Crowie) Alexander and snowboarder Eero Ettala and Jake Blauvelt play the lead in the window displays on location. PSfm provided the showcase devices for Oakley Europe for both the winter and summer campaign.
Why did Oakley choose PSfm? We are affiliated with the EFMP, the European Field Marketing Partners. All partners of the EFMP are independent field marketing agencies in the EU. With this collaboration PSfm can reach 93% of European countries. So it is no surprise that Oakley has chosen us to launch this European campaign. And last but not least; the familiarity of one contactpoint for the whole project was super practical for Oakley.