VAN TV NAAR YOUTUBE
Online retailers have been using traditional media to attract customers for some time now. As one of the most important players, Google has used pamphlets in magazines for years to lead advertisers to their platform. Using a TV commercial to lead people to your website has not been done that often. You are activating your brand without immediately confronting your customer with a webshop.
On PitchPark we have written a number of articles on Nespresso. Nespresso is very creative in their commercial communications and often connects traditional and online media with each other. This time they do this with the help of the beautiful stories that were penned by Sacha de Boer. Everything in these short films is about the story behind the brand. Everything from quality to sustainability is discussed. We simply cannot wait until the photobook is released.
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