The KIA Sportage. A car with a double WOW effect. A WOW look and WOW price, which calls for a matching presentation at the dealership. PSfm provides brand activation by a mega big WOW setting. Literally. Gigantic WOW characters combined with a sleek design and promotional materials. The consumer can not miss the special WOW campaign now!
WOW, so fast?
Within two months 100 KIA dealers are topped with a WOW sauce. Two teams visited the country and had two action days per dealer rotated. Everything is taken care of for KIA, Including the set up and take down of the installation. PSfm coordinated the design, production and logistics for the entire launch of the KIA Sportage.