Beer and football. An inseparable combination. And as an official sponsor of the FIFA World Cup, Jupiler had to step up this summer.
Jupiler on top of mind
The Jupiler World Cup campaign was designed so it would attract attention during a longer period of time. At first consumers got a chance of winning a trip to Brasil when they purchased a Jupiler product. A few weeks later, this trip was handed out to six lucky winners. 5 weeks later the free FIFA World Cup support t-shirt promo started. Jupiler was on top of mind during the summer.
PSfm was asked to take care of the field marketing during this summer in the biggest supermarkets of The Netherlands. We arranged the complete production from merchandising till training the 80 promo ladies. With as many as six courses they were well-informed at the start of the campaign. And it paid off.
The results speak for themselves with as many as:
- 46.315 consumer contact points
- 16.555 Jupiler sales, with an average per PSfm’er, per location, per day of 59 sales
- 29.171 Jupiler support glasses were handed out
Cheers to that!