The choice of paint in stores is a bit overwhelming. Matt paint, textured paint or a bit glossy… What do you exactly need and what is the best buy? You are staring at a range of products on eye level, that positively pop out on the shelf. That looks attractive. A banner tells you that there is a special promotion on this paint. That seems like a good choice!
The shelf is our business
The AkzoNobel products Alabastine, Hammerite, Flexa and Ceta Beaver are enlightened by PSfm teams in store. By rebuilding sections, labelling products and control of the planogram, the products get more noticed on the shelves. We visited DIY stores as Praxis, Gamma, Chore, Multimate and Formido. Of course there are daily reports and photo’s online for Akzo Nobel.